
Dream Tower is a vertical neighborhood—a sculpted landmark where community, care, and modern living come together in one soulful silhouette.
Dream Tower | 699 Newark Ave
Rising with grace in the urban skyline, Dream Tower is a 356,000+ square-foot mixed-use development designed to house not just people, but life in all its stages. With 212 residences, 110 hotel rooms, a daycare, assisted living, and rooftop amenities, it’s more than architecture—it’s a living ecosystem. Every element is crafted with intention, from the faceted massing that responds to its city context to the diverse mix of uses that foster community and connection. Within its bold geometry is a quiet softness—spaces that welcome, adapt, and inspire. At its heart, Dream Tower embodies the belief that scale and soul can exist side by side.
Project completed as part of Scott Mahaffey Architect.









